Campaign tracking with branded redirects
Use SecureRedirector to host the short links your campaigns send out — on a domain that matches your brand. Keep UTMs intact, swap destinations without re-issuing creatives, and own the click data.
The problem
Marketing campaigns generate a lot of URLs. The classic options each have a flaw:
- Raw destination URLs in the creative — long, ugly, and impossible to change once the campaign is in flight.
- Free shortener (
bit.ly/...) — short and clean, but not on your domain, and your click data lives on the vendor’s servers. - Internal redirect rules cobbled together in nginx — fast, but a pain to manage at scale, and there’s no audit trail or per-campaign analytics.
What SecureRedirector gives you
- Branded short links on your own domain.
go.brand.com/springlooks like part of your brand, not a third-party tracker. - Swap destinations mid-flight. If the landing page URL changes after the campaign launches, change the redirect — not the creative.
- Preserve UTMs. Configure rules that pass query parameters through to the destination, so your analytics still attribute correctly.
- Per-team data isolation. Each campaign owner sees their own clicks; the data is scoped to the team that owns the domain.
A simple workflow
- Register the campaign domain (or subdomain) — HTTPS is provisioned automatically.
- Set a default destination, then layer path-specific rules for specific creatives (
/spring/email,/spring/social). - Send the campaign with the branded URL in the creative.
- Watch clicks roll into the analytics dashboard, filtered to the team.
When this is overkill
If you only run one campaign a quarter and a free shortener does the job, this is overkill. We are aimed at teams that run multiple campaigns concurrently, across multiple brands or markets, and want one place to manage the routing for all of it.